Optimizing Online Checkout – Free Report from Demandware

"According to Forrester Research, the average shopping cart abandonment rate among online retailers is 36 percent." Demandware's new best practice white paper titled "Optimizing Online Checkout" seeks to change that statistic. Packed with great tips and real data to back them up, this report offers sound advice that can help you decrease shopping cart abandonment [...]

Top Reasons Visitors Abandon Shopping Carts

The average conversion rate for e-commerce websites is 2%, which means that the vast majority of customers don't make a purchase.As many as 10-20% of your unique visitors will place an item in their shopping cart, but leave before closing the deal. Below are the main reasons people abandon shopping carts: Unexpected or high shipping [...]