Online Marketing Inside Out

by Brandon Eley & Shayne Tilley

I had been in online marketing for over 10 years, both as the owner of an e-commerce retailer and as the Interactive Director for an advertising agency. I was approached by SitePoint about co-authoring a book about online marketing with Shayne Tilley and jumped at the chance to share a little of the information I’ve learned over the past decade.

Published in 2009, Online Marketing Inside Out is available at SitePoint,, O’Reilly, Barnes & Noble, and retail bookstores worldwide.

Buy Online Marketing Inside Out at

Book Description

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn’t just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about:

  • The changing face of marketing
  • The new frontier of PR and media
  • Using your web site to generate income
  • Getting the most from the search engine crowd
  • Promote your message through socializing
  • Implementing profitable email marketing campaigns
  • Getting others to sell your products for you
  • Spreading your message through online advertising

Buy the Book

Online Marketing Inside Out is available at SitePoint,, O’Reilly, Barnes & Noble, and retail bookstores worldwide.

Buy Online Marketing Inside Out at

Reviews and Mentions

Chris Brogan

Online Marketing Inside Out is a great bridge between what’s come before in online marketing and what’s coming up and worth checking out.

Practical E-Commerce Review

“Online Marketing Inside Out” is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers.

FreelanceSwitch Book Review

If you’ve ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point.

Midwest Book Review

Anyone who wants to market products or services on the Web will find all the basics in Online Marketing Inside Out, a survey of PR and the media that tells how to use search engines, social media, and email campaigns alike. From using online advertising resources effectively to understanding twitter, Google and more, this covers best practices and key points otherwise accessible only by the trial-and-error mode. Any business library needs this.

The Gospel According to Rhys

This book is absolutely essential for any business owner looking to play an active role in their own marketing on the internet. It’s not particularly heavy, yet introduces you to the important concepts and aspects associated with promoting your business online.

BlogCritics Book Review

This book is clear, well organized, and conservative. Using what they present will not take too much time and also will not get you in trouble. Eley and Tilley are very conscious about using best web practices and avoiding any spam or other obnoxious by-products of web marketing gone bad.

Sacramento Book Review

Online Marketing Inside Out is an easy-to-follow guide that teaches the principles of building a profitable online business. [T]his book combines the insights of two people who are pushing the boundaries of online marketing every day.

Jason Falls of Social Media Explorer

There’s everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you’re hoping to use the Internet to promote your business, this book will come in handy.

Patrick O’Keefe of

I’ve had an opportunity to read a good portion of it and scan various other aspects of it and it’s a great book, highly valuable to anyone looking to grow their online marketing knowledge.

Cori Huff of

I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against.

Miles Burke on Miles’ Blog

Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing, written by two people who have succeeded in this field. Perfect for the web developer or indeed their clients, this book is easy to digest (I read it easily on a four hour flight), and is the perfect level for anyone yearning for online marketing knowledge, who would be happy without pages of geeky code snippets.

SitePoint Podcast

Shayne and I were invited on the SitePoint Podcast to discuss Online Marketing Inside Out and answer some questions from readers of the SitePoint Forums.

Downtown Alive Interview

I was interviewed by Suzanne Foody on Downtown Alive, which ran all of April 2009 on the LaGrange Channel 19.