Optimizing Online Checkout“According to Forrester Research, the average shopping cart abandonment rate among online retailers is 36 percent.” Demandware’s new best practice white paper titled “Optimizing Online Checkout” seeks to change that statistic.

Packed with great tips and real data to back them up, this report offers sound advice that can help you decrease shopping cart abandonment and increase your conversion rate.

Any one of the 20 tips could save a solid percentage point off your shopping cart abandonment rate. While it’s likely you’re already doing many of the things suggested, there are lots of them you’re probably overlooking. Below are a few:

  • Offer wish lists and saved carts
  • Provide estimated shipping delivery dates
  • Simplify headers and navigation post-cart
  • Show contact information prominently

You can download the report free, though they do require you fill out a form. Don’t worry, you can just enter dummy info and still get the download link.