Back in 2004 Jason Fried and Matthew Linderman of 37 Signals wrote Defensive Design for the Web because there was a real epidemic spreading around the Web. Error messages were cryptic, server-generated strings of gobbledygook that didn't make any sense to the real people visiting websites, and very few large websites seemed to give any thought or planning [...]
Back in January I was contacted by BuySafe about trying their service on 2BigFeet.com. We’ve tried several “website seals” over the years, and have never found them to cause a significant increase in conversions – not enough to justify their high costs, anyway. So when BuySafe contacted us I wasn’t in a hurry to give [...]
In today's video we take a look at several common barriers to ordering and how you can fix them.