In today’s 31 Days to Higher Conversions episode we quickly go over what are cashing and Gzip compression and provide resources for setting them up. We also look at Yahoo! Yslow browser extension and Google Page Speed service to evaluate your website’s speed and performance.

Setup caching (using meta tag or server-side):

Yslow Browser Extension:

Google Page Speed:

Here’s a detailed article I wrote on website optimization a while back: