2BigFeet is a Teenager!

It’s hard to believe it’s been 13 years since we launched 2BigFeet.com. More than 13 years since we were brainstorming in a back office of Shorewood Packaging about building a website for guys who couldn’t find shoes in their size. I’ve spent more than 40% of my life, and virtually all of my adult life, [...]

The BuySafe Difference: 18.6% Boost to Our Conversion Rate (A Review)

Back in January I was contacted by BuySafe about trying their service on 2BigFeet.com. We’ve tried several “website seals” over the years, and have never found them to cause a significant increase in conversions – not enough to justify their high costs, anyway. So when BuySafe contacted us I wasn’t in a hurry to give [...]

By |2016-11-28T15:58:17-05:00September 13th, 2012|E-Commerce|2 Comments

VEDA: A Failure and a Success

On my birthday (August 1st) I decided to take up VEDA (Vlog Every Day in August) and make a video every single day about online marketing. I dubbed the videos 31 Days to Higher Conversions or 31DHC for short. As I started out I was really excited about making a video every day... but boy [...]

By |2016-11-28T15:58:18-05:00August 28th, 2012|E-Commerce, Online Marketing, Personal|Comments Off on VEDA: A Failure and a Success

31DHC Day 7 – Caching, Compression and Page Speed Tools

In today's 31 Days to Higher Conversions episode we quickly go over what are cashing and Gzip compression and provide resources for setting them up. We also look at Yahoo! Yslow browser extension and Google Page Speed service to evaluate your website's speed and performance. Setup caching (using meta tag or server-side): http://www.websiteoptimization.com/speed/tweak/cache/ Yslow Browser Extension: http://yslow.org/ [...]

By |2016-11-28T15:01:38-05:00August 7th, 2012|E-Commerce, Online Marketing|2 Comments