That’s right! The reason this blog hasn’t been updated recently is because I’ve been slaving away co-authoring The Art & Science of Online Marketing with Shayne Tilley.
The book is a complete overview of the entire landscape of online marketing and covers a wide range of topics including:
- The changing face of online marketing
- Search Engine Optimization
- Search Engine Marketing & Pay Per Click
- Social Media and PR
- Email Marketing
- Affiliate marketing
- Much more
The book is aimed at business owners, entrepreneurs and traditional marketing managers who want a practical introduction to online marketing. The Art & Science of Online Marketing is scheduled to be released in May, 2009.