The Art & Science of Online MarketingThat’s right! The reason this blog hasn’t been updated recently is because I’ve been slaving away co-authoring The Art & Science of Online Marketing with Shayne Tilley.

The book is a complete overview of the entire landscape of online marketing and covers a wide range of topics including:

  • The changing face of online marketing
  • Search Engine Optimization
  • Search Engine Marketing & Pay Per Click
  • Social Media and PR
  • Email Marketing
  • Affiliate marketing
  • Much more

The book is aimed at business owners, entrepreneurs and traditional marketing managers who want a practical introduction to online marketing. The Art & Science of Online Marketing is scheduled to be released in May, 2009.