I’m writing a book! “The Art & Science Of Online Marketing,” co-authored with Shayne Tilley, will be released around May 2009 by SitePoint (distributed by O’Reilly in the United States). It will be available at Amazon.com and other online stores, and in bookstores everywhere.
I was a little surprised when Shayne contacted me and asked if I would co-author the book. I’ve been involved with SitePoint since 2001, so I think it’s only fitting that my first book is published by them. I have wanted to publish a book for a couple of years now, but life has always gotten in the way. Things have really just fallen into place for this to work out…
I’m extremely excited about the book… it will be an excellent resource for people who are interested in online marketing but don’t know where to start. The book will cover online advertising, search engine optimization, pay-per-click, social media and PR, email marketing, and affiliate marketing.
I’ve owned an e-commerce business since 1999, and have been consulting with clients on online marketing since 2000. In that time, I’ve seen Google grow from a tiny search engine to the most powerful force in online marketing in the world. I’ve seen search engine optimization change and evolve to really focus on quality content and incoming links. And I’ve seen Facebook and Twitter spring up and create an entirely new market, social media.
Online marketing is exciting, but it can also be complicated. Hopefully, Shayne and I, with our years of combined experience, can explain online marketing in a way that anyone can understand.
Things are still in the early stages, but I’ll post more details (such as links to preorder, book cover, etc.) as they become available.
Thanks to Patrick O’Keefe, for his advice and encouragement (having done this before) and Brant Kelsey, for pushing me to set ambitious goals this year.