On my birthday (August 1st) I decided to take up VEDA (Vlog Every Day in August) and make a video every single day about online marketing. I dubbed the videos 31 Days to Higher Conversions or 31DHC for short. As I started out I was really excited about making a video every day... but boy [...]
In today's 31 Days to Higher Conversions episode we quickly go over what are cashing and Gzip compression and provide resources for setting them up. We also look at Yahoo! Yslow browser extension and Google Page Speed service to evaluate your website's speed and performance. Setup caching (using meta tag or server-side): http://www.websiteoptimization.com/speed/tweak/cache/ Yslow Browser Extension: http://yslow.org/ [...]
If you have a search function on your website, then you need to have Google Analytics Site Search configured. In today's video we look at how to configure it and take a look at some interesting data for e-commerce merchants. Additional Resources: Kick Butt with Internal Site Search Analytics
Google Analytics E-Commerce Tracking gives you access to critical information about your store's sales. In this episode we look at how easy it is to configure E-Commerce Tracking and several key reports you'll want to look at.
In today's episode of 31 Days to Higher Conversions we will look at Google Analytics Goal Tracking and Goal Funnels. I talk about the importance of goals, the elements you need to consider when setting up a goal and funnel, and we take a look at an actual e-commerce website's goal funnel. 31DHC Day 3 [...]