Speaking at the eCommerce Merchants Trade Association

I'll be speaking tomorrow at the Atlanta chapter of the eCommerce Merchants Trade Association. I'm going to talk about 3 simple action items that can dramatically increase your conversion rate. I've employed these same action items to increase the conversion rate on one of my websites by more than 50%. If you're an e-commerce retailer [...]

By |February 8th, 2010|Speaking|Comments Off on Speaking at the eCommerce Merchants Trade Association

What is Going to Save the Publishing Industry?

I’ve been hearing a lot lately about the demise of the print industry and can’t help but think of my humble beginnings. I started out putting designs together manually using light tables, velum paper and stock art books. I’ve done every step of the process, from design and desktop publishing through production and finishing. I’ve [...]