Tuesday, March 2 I’ll be presenting the half-day Digital Age Seminar about online marketing in Istanbul, Turkey. The seminar content is comprised of several topics from my book “Online Marketing Inside Out.” I’ll be talking about:
- The Changing Face of Marketing
- Using your Website to Generate Income
- Using Social Media to Promote Your Website
- Getting Others to Sell Your Products for You
- Spreading your Message through Online Advertising
The seminar is hosted by Kapital Medya and MediaCat Communications Institute. Last year, David Meerman Scott, author of “The New Rules of Marketing & PR” and “World Wide Rave” was one of the seminar presenters.
I’m excited about the seminar and look forward to seeing some of Istanbul while I’m there!
I’ll be speaking tomorrow at the Atlanta chapter of the eCommerce Merchants Trade Association. I’m going to talk about 3 simple action items that can dramatically increase your conversion rate. I’ve employed these same action items to increase the conversion rate on one of my websites by more than 50%.
If you’re an e-commerce retailer or online marketer, don’t miss it. It’s free to come, network and learn. The food’s pretty good too.
I’ve been hearing a lot lately about the demise of the print industry and can’t help but think of my humble beginnings. I started out putting designs together manually using light tables, velum paper and stock art books. I’ve done every step of the process, from design and desktop publishing through production and finishing. I’ve shot negatives, developed plates, run a press, and finished it off with bindery and other finishing equipment. I think the only thing I don’t have experience with is manual typsesetting.
No, I’m not that old. I was just fortunate enough that my high school graphic arts teacher made us learn everything the old fashioned way. When I got into graphic arts in 1994, computer-based desktop publishing was around (we had direct-to-plate technology already) but we still had to learn how to do everything old-school before we were allowed to use Aldus Pagemaker on the Mac LCII’s. Yes, Aldus Pagemaker.
I eventually became production editor of our schools newspaper, where I was responsible for everything related to its actual print publishing. I guess the Internet was around back then, but I wasn’t into it yet. I never would have guessed where print publishing would be in 15 years. Never.
The Demise of the Publishing Industry
In the last couple of years newspapers have been going out of business left and right. The Newspaper Death Watch website chronicles the decline of newspapers and print publishing. It reminds me a little of F*$%#d Company back in the dot-com bust days. What is wrong with these people? With production costs going up and advertising revenues going down it doesn’t take a rocket surgeon to deduce that there need to be drastic changes or an entire industry could disappear.
Newspapers and magazines have tried everything they can think of, without breaking from their existing business model. They tried increasing advertising costs which led to fewer advertisers. They tried charging readers more for print editions, which drove people to read the same content online. Then they decided to charge for online access, which just drove people to other (free) content providers.
So who or what is going to save the publishing industry? Read on… [click to continue…]
2008 was such an amazing year, I really didn’t think 2009 could be much better. Boy, was I wrong! 2009 was the most exciting, rewarding year of my life so far, and that makes me so much more excited about 2010.
As you might remember from my post last year, I don’t really make New Years resolutions. I am constantly reviewing my goals… I do it weekly, monthly, quarterly and yes, annually. A year is a good time frame by which to set larger goals, though, so I do like to take a little time every year to review my progress and look at what’s in store for the next year. [click to continue…]
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