Social Media Marketing for Businesses

Yesterday I was in Mobile, AL speaking at the monthly Mobile Bay AAF chapter meeting about Social Media. Specifically, I was talking about using Social Media, namely Facebook and Twitter, for businesses.

I was expecting a crowd of about 35-40 people, typical of most monthly Ad Fed meetings. We had a great turnout, and approximately 80 people showed up! It was so packed, there wasn’t enough seating or food for everyone. I’ve since found out that it was the largest crowd for a monthly speaker in two years! (I’m honored)

Thank you to Laura Burton and Sarah Jones for being excellent hosts. I really enjoyed dinner and conversation at Felix’s Fish Camp. It was great meeting you both, and all the members and guests of the Mobile Bay AAF.

Below are the slides from my presentation.

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Brant Kelsey of Kelsey Advertising & Design was kind enough to hold a book signing for me at C’sons restaurant in downtown LaGrange Tuesday night. We had a great turnout with lots of friends, family and clients stopping by to get a signed copy of my new book Online Marketing Inside Out, co-authored with Shayne Tilley.

Thank you to everyone who came by and congratulated me, it really meant a lot. Special thanks to cousins David & Christi Burroughs and Scot & Debra McEwen who drove down from north of Atlanta to be there. And thank you to our good friends Rick & Donna Beauford who came down from just south of Atlanta.

Thank you Charles and Chase Hudson of C’sons for all you did to help make the book signing a success. The hors d’oeuvres were delicious, and the service was excellent. Some family and friends stayed with us after the book signing for dinner and they were all extremely impressed both with the quality of food and the service.

Below are some photos my wife Tracy took at the book signing. [click to continue…]

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Online Marketing Book

Back in February I mentioned that I was writing a book about Online Marketing with Shayne Tilley. I’m excited to announce that the book, now titled Online Marketing Inside Out, has been released and is now available for purchase on SitePoint.

If you have a web site and you want to promote it but are unsure where to start, this book is for you. It covers all aspects of Online Marketing including press releases, search engine optimization, pay-per-click, social media, email marketing, and more.

Special Bonus from Darren Rowse of ProBlogger

2books-blog-online-splayAs a special bonus, if you order from SitePoint direct you’ll also get ProBlogger Darren Rowse’s “31 Days to Build a Better Blog” workbook FREE (a $20 value). Darren’s workbook is packed with valuable content from his recent “31 Days” series on ProBlogger.net, plus over 6,000 words of new content in a professionally designed ebook. Hear what Darren had to say about Online Marketing Inside Out:

It is a great resource for those wanting to market products or services on the Web. This book shows you how to reach customers through podcasting, blogs, social networks, video, email, and contextual advertising and much more.

You’ll also get the satisfaction of knowing you helped me feed my family… SitePoint giving me a generous commission on books sold through the links on my site.

Here’s a peek at the Table of Contents:

  1. The Changing Face of Marketing
  2. 21st Century Public Relations and Media
  3. Turn Page Views into Profit
  4. Search Engine Optimization
  5. Social Media
  6. Email Marketing
  7. Affiliate Marketing
  8. Online Advertising
  9. Tying It All Together

So what are you still doing here? Go over to SitePoint and buy Online Marketing Inside Out today!

Still with me? Okay, if you’re still not convinced, check out this awesome shot of the book after it arrived at SitePoint headquarters earlier today, fresh off the presses…

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This past Thursday I gave a presentation on Online Marketing to around 30 business owners from the LaGrange area at the Small Business Week luncheon by our Chamber of Commerce. The presentation time was 90 minutes, so I expanded on my original Online Marketing presentation a little and covered:

  • State of the Industry
  • Online Advertising
  • Email Marketing
  • 21st Century PR
  • Social Media
  • Monitoring Your Brand

I indented to talk for 1 hour, then open up for questions/discussion. I ran a little over, and the Flip camcorder we used to record the presentation only recorded the first hour, so it cuts off about 10 minutes before I stop talking.

Below is a video of the presentation and the downloadable slides: [click to continue…]

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Social Media Success Summit The Social Media Success Summit is a completely online conference led by social media powerhouses Gary Vaynerchuk, Darren Rowse, Chris Garrett, Brian Clark, Michael A. Stelzner, Denise Wakeman, Ann Handley and Jason Alba – all of whom I follow and respect.

I love going to conferences, but there are so many and with a busy schedule I can’t always make it halfway across the country. Either I can’t afford to take the time off because I’m swamped with projects, or I have conflicting plans. The Social Media Success Summit looks like an opportunity to learn from the experts without the expense or inconvenience of traveling to a conference.

Chris Garrett has posted a chance to win a free ticket to Social Media Success Summit on his blog. You can enter up to five times by posting the following tweet to your Twitter account:

Win a FREE ticket to Social Media Success Summit 2009: http://cli.gs/Grq8RX #smsuccess

You can also enter to win the grand prize (two tickets to SMSS, Darren’s book, Mike’s book, your site critiqued by Chris, and a social media marketing consultation with Michael) by writing a blog post detailing why you want to win the ticket… which reminds me!

Why Do I Want to Win?

I bought Michael Stelzner’s book Writing White Papers when it was first released back in 2007, in both hardcover and PDF versions. While I haven’t met him personally, I follow his blog and respect him immensely.

I met Darren Rowse at SxSW in March, 2008 and bought his (and Chris Garrett’s) book Problogger as soon as it was released (pre-ordered it actually). Darren is a role model for any aspiring blogger or online journalist, and is also a genuinely good person. I’ve been reading Copyblogger, Brian Clark’s blog, for as long as I’ve had an RSS feed reader. Darren, Chris and Brian are the definitive experts on blogging.

Gary Vaynerchuk just might be my biggest inspiration in business. I discovered Gary’s Wine Library TV several years ago, and have been following Gary’s show, blog and @garyvee Twitter account ever since. I’ve seen Gary keynote or speak half a dozen times and he knows his stuff. He just landed a 7-figure 10 book deal to write about succeeding in business and life, and his first book Crush It! is due out in October.

These are not a group of wannabe “social media consultants” who just appeared out of nowhere to sell something. These guys know their shit. They were in social media before there was an industry or name for it. Most of them were in marketing before there was even a Web 2.0, much less social networking websites. They’re thought leaders… they’re rock stars.

I want to win because I want to know everything these guys know. I want to soak up that knowledge like a sponge and apply it across my companies and those of our clients at Kelsey. I want to win because you can actually speak with these social media superstars. Yep, it’s a live event and you can interact, ask questions, discuss the materials. You can network with other attendees and with the presenters themselves. Who doesn’t want to rub elbows with the likes of these guys?

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