US Online Retail to See Steady Growth

US Online Retail to See Steady Growth

Forrester Research is declaring “The Great Recession” over in their new report “US Online Retail Forecast, 2010 To 2015.” Forrester is predicting double-digit CAGR (compound annual growth rate) from 2010 to 2015. They expect e-commerce to reach $278.9 billion in 2015.

Online retail forecast 2010 to 1015

While this shows impressive growth, over 70% of the growth came from existing online shoppers simply purchasing more. In 2010 online retail was still just 8% of total retail sales, evidence that online retail still has enormous growth potential.

Forrester states new online shopping models such as flash sales will contribute to the estimated growth. I predict even more innovation in online commerce in the next few years. Flash and one-day sales are nothing new – Woot.com was founded in 2004 and continues to show impressive growth. Private member-only websites such as Gilt are all the rage now, but really offer very little actual innovation. They simply hide product pricing behind a members-only area. I think this business model is flawed because it is dependent on low-price leaders (even in the luxury space).

You can view a summary or purchase the report on Forrester’s website, or read a bit more in their blog post about the report. Also check out Mashable’s commentary on the report.

By |2016-11-28T15:58:19+00:00February 28th, 2011|Industry News|Comments Off on US Online Retail to See Steady Growth

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