If you have a search function on your website, then you need to have Google Analytics Site Search configured. In today's video we look at how to configure it and take a look at some interesting data for e-commerce merchants. Additional Resources: Kick Butt with Internal Site Search Analytics
Google Analytics E-Commerce Tracking gives you access to critical information about your store's sales. In this episode we look at how easy it is to configure E-Commerce Tracking and several key reports you'll want to look at.
In today's episode of 31 Days to Higher Conversions we will look at Google Analytics Goal Tracking and Goal Funnels. I talk about the importance of goals, the elements you need to consider when setting up a goal and funnel, and we take a look at an actual e-commerce website's goal funnel. 31DHC Day 3 [...]
Your e-commerce store's conversion rate is the ratio of visitors to customers. It's the percentage of visitors that actually complete a sale online. Simple example: 20 sales / 1000 unique visitors = 0.02 = 2% conversion rate Your store's conversion rate is critical to your success. The average conversion rate for retail B2B e-commerce is [...]