Today is Election Day in the United States. This is probably the biggest election of all time, and voter turnout is amazing. With all the people at the polls, who has time to shop online? A lot of people, apparently.

By 8 o’clock this morning I had already received 3 emails from online merchants. I don’t just subscribe for research, we buy almost everything online so I love a sale like anybody else.

I never would have thought an “Election Day Sale” would be a great idea, but after receiving several newsletters this morning, we hussled together one of our own and got it out the door around 8:30 AM.

The response has been amazing. Sales have skyrocketed and all from a simple text-only email newsletter. The email we sent is below:

It may just be the most important election in our country’s
history. If you haven’t already voted early, please find your
polling place and go vote today.

To say thanks for voting, TAKE 15% OFF ANY ONE PRODUCT

Use coupon code ELECTION2008 at checkout.

If you’re not up to speed on the issues, checkout Glass Booth:

It’s a very good tool to determine where you truly stand on the
issues. You don’t have to vote like us, but be an informed
citizen and vote based on what you believe not what you see in
the media.

Also, please encourage your family and friends to do the same.


Your friends at

It’s probably too late to get an email out for Election Day, but take a look at the calendar and see how many holidays and national events occur throughout the year. These events are excellent chances to connect with your customers. Even if they don’t buy anything, it shows you’re human and care about what’s happening in the world.