Business & Marketing

The Paradox of Choice – Why More Is Less

In today's society, we're inundated with choices. We've always assumed that more choices led to more freedom which led to more happiness, but there is strong evidence to the contrary. In fact, Barry Schwartz poses a compelling argument that when presented with too many choices, we often make the worst choice. And even when we [...]

By |2016-11-28T15:01:40-05:00September 27th, 2010|Business & Marketing|2 Comments