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About Brandon Eley

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So far Brandon Eley has created 236 blog entries.

ICE Retailer E-Commerce Conference

This October, for the second consecutive year, I'll be speaking at ICE Retailer, an e-commerce and digital commerce conference in Atlanta, GA. Founded by John Lawson of ColderICE, the conference has an all-star cast of speakers including Peter Shankman, JB Glossinger, Brandon Dupsky, Alaa Hassan and, of course, John Lawson (and many, many more). A complete schedule hasn't been [...]

By |2016-11-28T15:58:16-05:00September 14th, 2014|E-Commerce, Speaking|Comments Off on ICE Retailer E-Commerce Conference

Leadership Troup 2015 Kick Off Retreat

I’m really excited to be a part of the 2015 class of Leadership Troup. Leadership Troup is a leadership program led by the LaGrange-Troup County Chamber of Commerce, where existing and emerging leaders from diverse backgrounds are brought together over the period of nine months for educational programs, a leadership retreat, and more. Earlier this week, the [...]

By |2016-11-28T15:58:17-05:00September 12th, 2014|Business, Growth & Leadership|1 Comment

Dealing with Damaged, Used or Worn Customer Returns

If you have an online store, it’s just a matter of time before you’ll get a return in the mail that is worn, used, damaged or in some kind of disarray. Hopefully you have a return policy in your online store… even if you do not accept returns, you should still publish your policy (if [...]

By |2016-11-28T15:58:17-05:00September 5th, 2014|E-Commerce, Order Management|Comments Off on Dealing with Damaged, Used or Worn Customer Returns

Starting an Exciting New Chapter

It’s hard to believe it’s been almost eight years since I sold my small web development company to Brant and joined Kelsey Advertising & Design. I thought I would stay at Kelsey for a year, maybe two at the most. Year after year, we have continued to work on interesting and challenging projects, for some [...]

By |2016-11-28T15:58:17-05:00August 15th, 2014|Growth & Leadership, Personal|2 Comments

Who Do They Think Read Errors, Anyway?

Back in 2004 Jason Fried and Matthew Linderman of 37 Signals wrote Defensive Design for the Web because there was a real epidemic spreading around the Web. Error messages were cryptic, server-generated strings of gobbledygook that didn't make any sense to the real people visiting websites, and very few large websites seemed to give any thought or planning [...]

By |2016-11-28T15:58:17-05:00May 16th, 2014|E-Commerce, Increasing Conversions|8 Comments