Idolizing Celebrities

iStock_000004580895XSmall.jpgI’ve never been one to idolize celebrities. TV & movie stars, recording artists and other famous people are just people like everyone else. But I think it’s healthy to idolize, or at least admire, some people. It all comes down to the reasons.

As I was reading Darren Rowse’s post about a loving fan that virtually attacked him at Blogworld, I realized there’s nothing wrong with having heroes.

I’ll tell you right now that I practically stalk Chris Brogan (he even said so in my signed copy of Trust Agents). I’d drive half a day or fly halfway across the country to hear him speak. Is it because he’s a web celebrity? Because he has 100,000 followers? Because he’s a “social media expert”? No, it’s because he went out of his way to be a friend to me, for no other reason than he is a good person who truly wants to help people. [Read more...]

Trust Agents Will Change the Way You Look at Social Media (Hopefully)

Trust AgentsI am a long-time fan of Chris Brogan, so when I heard he was writing a book I was pretty excited. See, Chris is what you might call a revolutionary in the social media space. He’s been doing it since before it was called social media. He’s been blogging before the term was even coined… back then it was just called an online diary. So when Chris talks about this stuff, people listen… at least, I do.

The idea behind Trust Agents started with Trust Economies, a free ebook published by Chris and Julien Smith back in March of 2008. If you have not read Trust Economies yet, I highly recommend it as a precursor to Trust Agents. In it, they lay what would eventually become the foundation for Trust Agents… the philosophy that social media marketing is less about “marketing” and more about building real relationships (and the trust that comes with them). [Read more...]