Speaking at ConvergeSouth This Weekend


I’m headed to Greensboro, NC this weekend to speak at ConvergeSouth. I’ll be giving a presentation titled “Free and Open Source Tools for Business” where I’ll explain all the different tools and services we use both at Kelsey Advertising & Design and at 2BigFeet.com. It’ll be more than just an overview, I’m going to show how we use them to increase productivity, and explain why they’re even better than some of their commercial counterparts.

The lineup of speakers and presentations is impressive to say the least. My good friends Patrick O’Keefe and Wayne Sutton are giving a talk titled “Personal Branding & How to Break Into Social Media” which I can’t wait to hear. There will also be a videoconference with Craig Newmark, founder of Craigslist and of course, the keynote with Brent Payne, SEO Director for the Chicago Tribune. There’s a little bit of everything, from business and marketing to social media and development. Check out the schedule to see the full lineup.

Registration closes Wednesday, September 29 so if you’re interested in attending don’t wait! Check out the ConvergeSouth 2010 website or go straight to the registration page.

Several speakers are also hosting dinners on Friday night. There is no fee to attend a hosted dinner, but you do have to buy your own meal. I’ll be hosting a dinner with Jeff Cohen and Trey Pennington at The Summit Station. It’s a great opportunity to network with the speakers and other attendees and enjoy a great meal. If you’re coming to ConvergeSouth, you should definitely register for one of the hosted dinners.

I’m at IzeaFest at SeaWorld in Orlando

I’m at the IzeaFest interactive marketing conference hosted at SeaWorld in Orlando. The one-track two-day conference covers social media, sponsored conversations, personal brand and more. I know a lot of the speakers such as Aaron Brazell of Technosailor.com, Wendy Piersall of Sparkplugging, and Wayne Sutton of SocialWayne. Other speakers include Ted Murphy, Chris Brogan and more. I also have a lot of friends and colleagues who are attending such as Patrick O’Keefe, Jeremy Wright, Jayson Flint, and more.

I’m also looking forward to Sunday, where we all get a free pass to SeaWorld for the day. I can’t wait, because I’m surprising my son… Sunday happens to also be his 4th birthday and I’m taking him (and the rest of the family) to SeaWorld.

South by Southwest Panel/Session Submissions

SxSWIt may seem like March, 2010 is a long time from now, but not for those of us hoping to speak at next year’s South by Southwest (SxSW) conference. Panel and session submissions were due last month, and the interactive 2010 SxSW Panel Picker went online today so people can vote on which of the 2,219 panel submissions should be selected.

Online voting amounts for 30% of the decision making process, with the advisory board having 40% and staff picks having 30%. Since online voting counts for so much of the decision, I’m asking everyone to take a look at these panel and session submissions and please vote “thumbs-up!”

Note: Even though my name isn’t on the Panel Picker website for each of these, I am a speaker on each of the panels below.

Marketing By Design: Practical Advice For Better Conversions

Great design is about getting visitors to take a desired action, whether that’s placing an order or clicking on an ad. Learn how to use proven marketing principles to increase conversions and ROI. I’ll discuss how to improve usability, navigation, calls to action, home page layout, error pages, & headlines.

How to Pitch Social Media to Your Clients

Odds are your clients have already asked about Social Media. They’ve heard about Blogging, Twitter, and Facebook and want to know how they can effectively use social media in their marketing strategies. We’ll discuss what questions to ask, how to charge, and how to pitch social media to your clients.

Other Panelists: Jason Falls, Principal at Social Media Explorer; Chris Brogan, President of New Marketing Labs and Co-Author of “Trust Agents.”

Marketing and Online Communities: Oil and Water?

Online communities represent captive audiences, having conversations that you want your company to be a part of. But, communities are built upon trust and respect that is earned and are rightfully protective of their space. So, how do you connect with them? That’s what we’ll discuss.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums”; Darren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”Shayne Tilley, Marketing Manager at SitePoint and Co-Author of “Online Marketing Inside Out.”

Shameless Self Promotion Without Looking Like an @#$%^&!

Too often, individuals and businesses take advantage of someone else’s turf and excuse it as “shameless self promotion.” It’s not acceptable and it can lead to you being labeled a spammer or worse. In this panel, we’ll tell you how to promote yourself without turning others off.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums“; Twanna A. Hines, Founder of Funky Brown Chick Corporation, freelance writer and blogger and Owner, FunkyBrownChick.comDarren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”.

When Does the Conversation End and the Selling Begin?

Social media is now critical in the modern marketing mix. However the emergence of a social media corporate etiquette is creating real barriers between a conversation and direct sale. So how do you effectively transfer your conversations to a sale without risking your online reputation? That’s what will be answered.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums”; Darren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”Shayne Tilley, Marketing Manager at SitePoint and Co-Author of “Online Marketing Inside Out.”

SxSW 2009 Recap

Brant Kelsey Bull Rider

I should probably have written a SxSW recap when it was still fresh in my mind, but after being out of the office for more than a week I was swamped. I also came back to a few small changes for the book, which didn’t take long but still added to the overall workflow.

Four of us from Kelsey Advertising & Design trekked down to Austin this year, up from just two last year. It was myself, Brant Kelsey (Principal and owner of Kelsey), Brian Handley (illustrator and web developer), and Roman Alvarado (graphic and web designer). Overall, I would consider South by Southwest to be a big success. I really didn’t feel the conference itself was as energized or had the impact it had on me last year, but the people and parties definitely made up for it. I spent a lot of time just hanging out and meeting people, one on one in small personal settings.

I met a ton of people, and saw a ton of friends and acquaintances from other conferences. Some of the highlites are below… I’m sure I’m forgetting someone (it has been over a month). If we met at SxSW, drop me an email! I probably just didn’t have your card and my memory is aweful. [Read more...]

My Thoughts on 2008, 2009 and Resolutions

Some of my friends and family think I’m weird. I don’t believe in luck or superstition. At all. I’m one of those crazy people who thinks we make our own destiny with the choices we make every day. So when, once a year, everyone goes around making “resolutions” for the new year I just kind of chuckle a little and once again look strange. I don’t make resolutions either.

New Year’s Resolutions are made in good faith, really. Most people think they’re doing something positive by making a goal to get something done (or stop doing something, or start) in a new year. The problem is simply that life moves at you so fast, things change and you may be in a completely different place in another 365 days.

Ever year I do revisit my goals… I revisit the same short and long-term goals that I had in the previous year and re-evaluate whether they’re still appropriate moving forward. Maybe I don’t really want to keep learning the guitar, or maybe I want to start kickboxing instead of running a marathon. So what? You shouldn’t feel bad about breaking a “resolution” you made with yourself just because you changed your mind, or because life threw a curveball at you.

So around the beginning of each year I like to look back at the previous year, review my successes and failures, goals and accomplishments. And I look forward to the next year to see what might be in store. [Read more...]