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Great Deal From SitePoint Today Only

12/4/2009 By Brandon Leave a Comment

SitePoint SaleEvery day this month, SitePoint is putting together a crazy deal on their special sale website. Today’s deal includes my book, Online Marketing Inside Out. It’s a great value for anyone looking to promote their website and make money on the Internet. The bundle includes:

  • Online Marketing Inside Out ($29.95 value)
  • Darren Rowse’s 31 Days to Build a Better Blog eBook ($19.95 value)
  • The Web Site Revenue Maximizer Kit ($197 value)

At a value of $226.95, it’s a great deal at only $99.95 + shipping. The only downside is it’s only good today, December 4, 2009. You can order the bundle here.

(Disclaimer: NOT an affiliate link but it does include my book so I am a little biased)

Filed Under: Business & Marketing Tagged With: , , , ,

South by Southwest Panel/Session Submissions

8/17/2009 By Brandon 2 Comments

SxSWIt may seem like March, 2010 is a long time from now, but not for those of us hoping to speak at next year’s South by Southwest (SxSW) conference. Panel and session submissions were due last month, and the interactive 2010 SxSW Panel Picker went online today so people can vote on which of the 2,219 panel submissions should be selected.

Online voting amounts for 30% of the decision making process, with the advisory board having 40% and staff picks having 30%. Since online voting counts for so much of the decision, I’m asking everyone to take a look at these panel and session submissions and please vote “thumbs-up!”

Note: Even though my name isn’t on the Panel Picker website for each of these, I am a speaker on each of the panels below.

Marketing By Design: Practical Advice For Better Conversions

Great design is about getting visitors to take a desired action, whether that’s placing an order or clicking on an ad. Learn how to use proven marketing principles to increase conversions and ROI. I’ll discuss how to improve usability, navigation, calls to action, home page layout, error pages, & headlines.

How to Pitch Social Media to Your Clients

Odds are your clients have already asked about Social Media. They’ve heard about Blogging, Twitter, and Facebook and want to know how they can effectively use social media in their marketing strategies. We’ll discuss what questions to ask, how to charge, and how to pitch social media to your clients.

Other Panelists: Jason Falls, Principal at Social Media Explorer; Chris Brogan, President of New Marketing Labs and Co-Author of “Trust Agents.”

Marketing and Online Communities: Oil and Water?

Online communities represent captive audiences, having conversations that you want your company to be a part of. But, communities are built upon trust and respect that is earned and are rightfully protective of their space. So, how do you connect with them? That’s what we’ll discuss.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums”; Darren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”Shayne Tilley, Marketing Manager at SitePoint and Co-Author of “Online Marketing Inside Out.”

Shameless Self Promotion Without Looking Like an @#$%^&!

Too often, individuals and businesses take advantage of someone else’s turf and excuse it as “shameless self promotion.” It’s not acceptable and it can lead to you being labeled a spammer or worse. In this panel, we’ll tell you how to promote yourself without turning others off.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums“; Twanna A. Hines, Founder of Funky Brown Chick Corporation, freelance writer and blogger and Owner, FunkyBrownChick.comDarren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”.

When Does the Conversation End and the Selling Begin?

Social media is now critical in the modern marketing mix. However the emergence of a social media corporate etiquette is creating real barriers between a conversation and direct sale. So how do you effectively transfer your conversations to a sale without risking your online reputation? That’s what will be answered.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums”; Darren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”Shayne Tilley, Marketing Manager at SitePoint and Co-Author of “Online Marketing Inside Out.”

Filed Under: Online Marketing, Social Media, Speaking Tagged With: , , , , ,

“Online Marketing Inside Out” Available Now!

5/28/2009 By Brandon 5 Comments

Online Marketing Book

Back in February I mentioned that I was writing a book about Online Marketing with Shayne Tilley. I’m excited to announce that the book, now titled Online Marketing Inside Out, has been released and is now available for purchase on SitePoint.

If you have a web site and you want to promote it but are unsure where to start, this book is for you. It covers all aspects of Online Marketing including press releases, search engine optimization, pay-per-click, social media, email marketing, and more.

Special Bonus from Darren Rowse of ProBlogger

2books-blog-online-splayAs a special bonus, if you order from SitePoint direct you’ll also get ProBlogger Darren Rowse’s “31 Days to Build a Better Blog” workbook FREE (a $20 value). Darren’s workbook is packed with valuable content from his recent “31 Days” series on ProBlogger.net, plus over 6,000 words of new content in a professionally designed ebook. Hear what Darren had to say about Online Marketing Inside Out:

It is a great resource for those wanting to market products or services on the Web. This book shows you how to reach customers through podcasting, blogs, social networks, video, email, and contextual advertising and much more.

You’ll also get the satisfaction of knowing you helped me feed my family… SitePoint giving me a generous commission on books sold through the links on my site.

Here’s a peek at the Table of Contents:

  1. The Changing Face of Marketing
  2. 21st Century Public Relations and Media
  3. Turn Page Views into Profit
  4. Search Engine Optimization
  5. Social Media
  6. Email Marketing
  7. Affiliate Marketing
  8. Online Advertising
  9. Tying It All Together

So what are you still doing here? Go over to SitePoint and buy Online Marketing Inside Out today!

Still with me? Okay, if you’re still not convinced, check out this awesome shot of the book after it arrived at SitePoint headquarters earlier today, fresh off the presses…

Filed Under: Business & Marketing, E-Commerce, Personal, Social Media Tagged With: , , , ,

Win a Ticket to the Social Media Success Summit

5/19/2009 By Brandon 2 Comments

Social Media Success Summit The Social Media Success Summit is a completely online conference led by social media powerhouses Gary Vaynerchuk, Darren Rowse, Chris Garrett, Brian Clark, Michael A. Stelzner, Denise Wakeman, Ann Handley and Jason Alba – all of whom I follow and respect.

I love going to conferences, but there are so many and with a busy schedule I can’t always make it halfway across the country. Either I can’t afford to take the time off because I’m swamped with projects, or I have conflicting plans. The Social Media Success Summit looks like an opportunity to learn from the experts without the expense or inconvenience of traveling to a conference.

Chris Garrett has posted a chance to win a free ticket to Social Media Success Summit on his blog. You can enter up to five times by posting the following tweet to your Twitter account:

Win a FREE ticket to Social Media Success Summit 2009: http://cli.gs/Grq8RX #smsuccess

You can also enter to win the grand prize (two tickets to SMSS, Darren’s book, Mike’s book, your site critiqued by Chris, and a social media marketing consultation with Michael) by writing a blog post detailing why you want to win the ticket… which reminds me!

Why Do I Want to Win?

I bought Michael Stelzner’s book Writing White Papers when it was first released back in 2007, in both hardcover and PDF versions. While I haven’t met him personally, I follow his blog and respect him immensely.

I met Darren Rowse at SxSW in March, 2008 and bought his (and Chris Garrett’s) book Problogger as soon as it was released (pre-ordered it actually). Darren is a role model for any aspiring blogger or online journalist, and is also a genuinely good person. I’ve been reading Copyblogger, Brian Clark’s blog, for as long as I’ve had an RSS feed reader. Darren, Chris and Brian are the definitive experts on blogging.

Gary Vaynerchuk just might be my biggest inspiration in business. I discovered Gary’s Wine Library TV several years ago, and have been following Gary’s show, blog and @garyvee Twitter account ever since. I’ve seen Gary keynote or speak half a dozen times and he knows his stuff. He just landed a 7-figure 10 book deal to write about succeeding in business and life, and his first book Crush It! is due out in October.

These are not a group of wannabe “social media consultants” who just appeared out of nowhere to sell something. These guys know their shit. They were in social media before there was an industry or name for it. Most of them were in marketing before there was even a Web 2.0, much less social networking websites. They’re thought leaders… they’re rock stars.

I want to win because I want to know everything these guys know. I want to soak up that knowledge like a sponge and apply it across my companies and those of our clients at Kelsey. I want to win because you can actually speak with these social media superstars. Yep, it’s a live event and you can interact, ask questions, discuss the materials. You can network with other attendees and with the presenters themselves. Who doesn’t want to rub elbows with the likes of these guys?

Filed Under: Business & Marketing, Social Media Tagged With: , , , , , , , , ,