I’m at IzeaFest at SeaWorld in Orlando

I’m at the IzeaFest interactive marketing conference hosted at SeaWorld in Orlando. The one-track two-day conference covers social media, sponsored conversations, personal brand and more. I know a lot of the speakers such as Aaron Brazell of Technosailor.com, Wendy Piersall of Sparkplugging, and Wayne Sutton of SocialWayne. Other speakers include Ted Murphy, Chris Brogan and more. I also have a lot of friends and colleagues who are attending such as Patrick O’Keefe, Jeremy Wright, Jayson Flint, and more.

I’m also looking forward to Sunday, where we all get a free pass to SeaWorld for the day. I can’t wait, because I’m surprising my son… Sunday happens to also be his 4th birthday and I’m taking him (and the rest of the family) to SeaWorld.

South by Southwest Panel/Session Submissions

SxSWIt may seem like March, 2010 is a long time from now, but not for those of us hoping to speak at next year’s South by Southwest (SxSW) conference. Panel and session submissions were due last month, and the interactive 2010 SxSW Panel Picker went online today so people can vote on which of the 2,219 panel submissions should be selected.

Online voting amounts for 30% of the decision making process, with the advisory board having 40% and staff picks having 30%. Since online voting counts for so much of the decision, I’m asking everyone to take a look at these panel and session submissions and please vote “thumbs-up!”

Note: Even though my name isn’t on the Panel Picker website for each of these, I am a speaker on each of the panels below.

Marketing By Design: Practical Advice For Better Conversions

Great design is about getting visitors to take a desired action, whether that’s placing an order or clicking on an ad. Learn how to use proven marketing principles to increase conversions and ROI. I’ll discuss how to improve usability, navigation, calls to action, home page layout, error pages, & headlines.

How to Pitch Social Media to Your Clients

Odds are your clients have already asked about Social Media. They’ve heard about Blogging, Twitter, and Facebook and want to know how they can effectively use social media in their marketing strategies. We’ll discuss what questions to ask, how to charge, and how to pitch social media to your clients.

Other Panelists: Jason Falls, Principal at Social Media Explorer; Chris Brogan, President of New Marketing Labs and Co-Author of “Trust Agents.”

Marketing and Online Communities: Oil and Water?

Online communities represent captive audiences, having conversations that you want your company to be a part of. But, communities are built upon trust and respect that is earned and are rightfully protective of their space. So, how do you connect with them? That’s what we’ll discuss.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums”; Darren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”Shayne Tilley, Marketing Manager at SitePoint and Co-Author of “Online Marketing Inside Out.”

Shameless Self Promotion Without Looking Like an @#$%^&!

Too often, individuals and businesses take advantage of someone else’s turf and excuse it as “shameless self promotion.” It’s not acceptable and it can lead to you being labeled a spammer or worse. In this panel, we’ll tell you how to promote yourself without turning others off.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums“; Twanna A. Hines, Founder of Funky Brown Chick Corporation, freelance writer and blogger and Owner, FunkyBrownChick.comDarren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”.

When Does the Conversation End and the Selling Begin?

Social media is now critical in the modern marketing mix. However the emergence of a social media corporate etiquette is creating real barriers between a conversation and direct sale. So how do you effectively transfer your conversations to a sale without risking your online reputation? That’s what will be answered.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums”; Darren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”Shayne Tilley, Marketing Manager at SitePoint and Co-Author of “Online Marketing Inside Out.”

In Las Vegas for the BlogWorld Expo

I’m in Las Vegas for the BlogWorld Expo My friends Patrick O’Keefe and Darren Rowse are both on several panels, and Patrick also has a book signing for his Managing Online Forums book.

I’ll be posting updates to Twitter, Pownce and Qik throughout the conference and expo.