Conversion Rate Optimization
To use the analogy of a traditional bricks-and-mortar store, imagine that you have 100 customers that walk in every day, but only two or three purchase something. The rest leave empty handed. You’d figure out what was wrong with your store, wouldn’t you?
The average conversion rate on e-commerce sites (across all industries) is only 2-3% Conversion Rate Optimization, often just called CRO, is the process of making strategic changes to your website, and testing them scientifically, to increase the percentage of website visitors that convert into customers.
CRO can have huge impacts on your bottom line. Unlike other improvements, raising your conversion rate costs very little and directly affects revenues and profit margins.
E-Commerce Platform Assistance
Is it time to switch from an old, archaic shopping cart to get new features such as responsive design, one page checkout, or advanced inventory management? We’ve been there! We have experience with most popular e-commerce platforms including ShopSite, PinnacleCart, X-Cart, LiteCommerce, BigCommerce, Interspire, Shopify, and Magento.
Whether you need to upgrade to a new system, or just have questions about which e-commerce platform would best suit your needs, we can help.
Metrics Based Approach
Experience is invaluable, but relying on experience and best practices alone isn’t enough in today’s e-commerce landscape. We let the metrics speak for themselves. We take a deep dive into your analytics using a data-driven approach to determine the best strategy, then rely on proven scientific techniques such as A/B and multivariate testing to make improvements.