I’m at IzeaFest at SeaWorld in Orlando

I’m at the IzeaFest interactive marketing conference hosted at SeaWorld in Orlando. The one-track two-day conference covers social media, sponsored conversations, personal brand and more. I know a lot of the speakers such as Aaron Brazell of Technosailor.com, Wendy Piersall of Sparkplugging, and Wayne Sutton of SocialWayne. Other speakers include Ted Murphy, Chris Brogan and more. I also have a lot of friends and colleagues who are attending such as Patrick O’Keefe, Jeremy Wright, Jayson Flint, and more.

I’m also looking forward to Sunday, where we all get a free pass to SeaWorld for the day. I can’t wait, because I’m surprising my son… Sunday happens to also be his 4th birthday and I’m taking him (and the rest of the family) to SeaWorld.

How to Crash a Party

new-media-atlanta-logo.png I really wanted to make it to New Media Atlanta on Friday, but I already have an incredible travel schedule for October and November and just couldn’t justify another day away from the office. NML is the first social media conference I’ve heard about in Atlanta, and I was excited about the opportunity to meet up and talk about social media and online marketing.

Since I wasn’t able to attend the conference, I decided to just crash the after party which was held at Ten Pin Alley in Atlantic Station. I was originally planning on leaving the office around 4PM, since it takes me at least an hour to get to Atlanta with road construction and traffic.

Unfortunately, I left a little late and arrived at Atlantic Station around 6:30 PM. There were a lot of people there, so I got a drink and started mingling. I talked to a couple of the event staff, then said hello to Daniel Walters of Social Media Birmingham. I met Daniel at BarCamp Birmingham back in May. Unfortunately, he was on his way out to head back to Birmingham for WordCamp. [Read more...]

Trust Agents Will Change the Way You Look at Social Media (Hopefully)

Trust AgentsI am a long-time fan of Chris Brogan, so when I heard he was writing a book I was pretty excited. See, Chris is what you might call a revolutionary in the social media space. He’s been doing it since before it was called social media. He’s been blogging before the term was even coined… back then it was just called an online diary. So when Chris talks about this stuff, people listen… at least, I do.

The idea behind Trust Agents started with Trust Economies, a free ebook published by Chris and Julien Smith back in March of 2008. If you have not read Trust Economies yet, I highly recommend it as a precursor to Trust Agents. In it, they lay what would eventually become the foundation for Trust Agents… the philosophy that social media marketing is less about “marketing” and more about building real relationships (and the trust that comes with them). [Read more...]

Using Social Media for Brand Awareness and Marketing (Presentation)

Last week I spoke to the Jackson, MS American Advertising Federation chapter on social media, and specifically how to use social media for brand awareness and marketing. I also touched on the importance of monitoring your brand.

Below are the slides of the presentation hosted on SlideShare:

I also recorded the audio of the presentation and exported it as a movie synced with the slides. Below is the complete presentation (slides and audio) hosted on Vimeo:

Using Social Media for Brand Awareness and Marketing from Brandon Eley on Vimeo.

South by Southwest Panel/Session Submissions

SxSWIt may seem like March, 2010 is a long time from now, but not for those of us hoping to speak at next year’s South by Southwest (SxSW) conference. Panel and session submissions were due last month, and the interactive 2010 SxSW Panel Picker went online today so people can vote on which of the 2,219 panel submissions should be selected.

Online voting amounts for 30% of the decision making process, with the advisory board having 40% and staff picks having 30%. Since online voting counts for so much of the decision, I’m asking everyone to take a look at these panel and session submissions and please vote “thumbs-up!”

Note: Even though my name isn’t on the Panel Picker website for each of these, I am a speaker on each of the panels below.

Marketing By Design: Practical Advice For Better Conversions

Great design is about getting visitors to take a desired action, whether that’s placing an order or clicking on an ad. Learn how to use proven marketing principles to increase conversions and ROI. I’ll discuss how to improve usability, navigation, calls to action, home page layout, error pages, & headlines.

How to Pitch Social Media to Your Clients

Odds are your clients have already asked about Social Media. They’ve heard about Blogging, Twitter, and Facebook and want to know how they can effectively use social media in their marketing strategies. We’ll discuss what questions to ask, how to charge, and how to pitch social media to your clients.

Other Panelists: Jason Falls, Principal at Social Media Explorer; Chris Brogan, President of New Marketing Labs and Co-Author of “Trust Agents.”

Marketing and Online Communities: Oil and Water?

Online communities represent captive audiences, having conversations that you want your company to be a part of. But, communities are built upon trust and respect that is earned and are rightfully protective of their space. So, how do you connect with them? That’s what we’ll discuss.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums”; Darren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”Shayne Tilley, Marketing Manager at SitePoint and Co-Author of “Online Marketing Inside Out.”

Shameless Self Promotion Without Looking Like an @#$%^&!

Too often, individuals and businesses take advantage of someone else’s turf and excuse it as “shameless self promotion.” It’s not acceptable and it can lead to you being labeled a spammer or worse. In this panel, we’ll tell you how to promote yourself without turning others off.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums“; Twanna A. Hines, Founder of Funky Brown Chick Corporation, freelance writer and blogger and Owner, FunkyBrownChick.comDarren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”.

When Does the Conversation End and the Selling Begin?

Social media is now critical in the modern marketing mix. However the emergence of a social media corporate etiquette is creating real barriers between a conversation and direct sale. So how do you effectively transfer your conversations to a sale without risking your online reputation? That’s what will be answered.

Other Panelists: Patrick O’Keefe, Owner of iFroggy Network and Author of “Managing Online Forums”; Darren Rowse, Founder and Editor of ProBlogger, Digital Photography School and TwiTip and Co-Author of “ProBlogger: the Book”Shayne Tilley, Marketing Manager at SitePoint and Co-Author of “Online Marketing Inside Out.”