VEDA: A Failure and a Success

On my birthday (August 1st) I decided to take up VEDA (Vlog Every Day in August) and make a video every single day about online marketing. I dubbed the videos 31 Days to Higher Conversions or 31DHC for short. As I started out I was really excited about making a video every day… but boy did I bite off more than I could chew!

The Failure

My first video took about 8 hours to film, edit, upload, and post to Vimeo and YouTube. I didn’t know how to use Final Cut Pro X, didn’t know the best settings for my camera, didn’t know where the best setup for lighting would be, and had never uploaded a 1+ GB file to YouTube. I was definitely in over my head.

That said, I think I did pretty well. I put out a week’s worth of videos, one every day, and shot a couple more I’ve yet to edit. The videos turned out really well, and got some good feedback.

I would have really loved to have been able to complete all 31 videos, but in all honesty the time commitment was just too much. I just didn’t have the time to spend 2 hours a day planning, recording, and editing video. And that was after I got the hang of it.

I learned that video production is hard. I have a lot more respect for people like Ze Frank and Lamar Wilson who put out videos almost every day. Even a simple 5-10 minute video sitting in the same spot can take a long time to film and edit. But I also found that I really liked making videos. I’m comfortable in front of the camera, and the editing side of it isn’t bad either.

The Success

While I may not have put out all 31 videos, I did learn a lot in the process, and not just about video production. As I was writing and producing the videos on conversion rate optimization, I saw a lot of areas that I could improve my own sites. In just a few weeks, we’ve made several changes that have increased our conversion rate substantially.

I could have possibly spent my weekends recording multiple videos per day, working late into the night to get them all out. It was possible. But I found while I was spending a lot of time on the videos, I was neglecting my actual business. So I took that time and focused on completing a few projects that had been on my list for some time.

In the end, I’m really glad I gave it a shot, and think I might make a video or two a week going forward to finish the series and re-launch it sometime later. If I could produce all the videos beforehand I think it would have a much better chance at success.

31DHC Day 7 – Caching, Compression and Page Speed Tools

In today’s 31 Days to Higher Conversions episode we quickly go over what are cashing and Gzip compression and provide resources for setting them up. We also look at Yahoo! Yslow browser extension and Google Page Speed service to evaluate your website’s speed and performance.

Setup caching (using meta tag or server-side):
http://www.websiteoptimization.com/speed/tweak/cache/

Yslow Browser Extension:
http://yslow.org/

Google Page Speed:
https://developers.google.com/speed/pagespeed/insights

Here’s a detailed article I wrote on website optimization a while back:
http://www.onlinemarketinginsideout.com/website-optimization/speed-up-your-website-and-boost-conversions/

SitePoint Marketing Bundle On Sale Today Only

SitePoint is having a Christmas Countdown sale, with a new featured special every day. Today they have an excellent marketing bundle up for sale, which includes my book, Online Marketing Inside Out, The SEO Business Guide, and SitePoint’s new Facebook Ads 101 course – all for only $99!

First, Online Marketing Inside Out is an introduction to online marketing, covering topics from planning your marketing strategy, email marketing, website optimization, pay per click marketing, and much more. The SEO Business Guide has everything you need to optimize your website for search engines, and was just updated in October 2010 with the newest information.

Facebook Ads 101 is a brand new course which starts on December 16. You’ll participate in a structured online video course with lessons
and tutorials, as well as have access to a private Q&A system. Once you purchase this deal, we’ll email you a link to enroll. Click on
the link, enroll, and you can start your lessons anytime.

Normally all these products would cost almost $275, so this is a huge discount. If you’ve got a website but need help getting to the next step, or are thinking of starting one, this bundle is for you. Head on over to SitePoint’s Christmas Countdown for more information.

My Fall 2010 Schedule

Things are getting really busy for me, and this fall is shaping up to be the busier than all of 2008 combined. I’ll be traveling to several conferences (some of which I’m speaking at), and am working on an email marketing course two more books, and have a family reunion to thrown in as well. I thought I’d take a moment to outline some of the projects I’ll be working on over the next few months.

Upcoming Speaking Schedule

After a couple months off, I’m getting back into a regular speaking schedule. I’m excited to be speaking several times this fall all over the country:

  • Tips Bloggers Can Learn from Online Marketers
    September 18-19 – WordCamp Birmingham (Birmingham, AL)
  • Free and Open Source Tools for Business
    October 1-2 – ConvergeSouth (Greensboro, NC)
  • 5 Strategies Bloggers Can Learn from Online Marketers
    Panel with Scott Stratten, Scott Fox, Shayne Tilley and myself
    October 14-16 – BlogWorld & New Media Expo (Las Vegas, NV)
  • Ethics and Social Media Marketing
    Panel with Patrick O’Keefe, Jeremy Wright, Jay Baer and myself
    October 14-16 – BlogWorld & New Media Expo (Las Vegas, NV)
  • Effective Networking for Freelancers & Independent Contractors
    November 13 – IndieConf (Raleigh, NC)

I am interested in new speaking opportunities as well. If you need a speaker for your conference or event, get in touch. You can see my entire speaking schedule on the Online Marketing Speaker page.

Email Marketing Live

I’m working with SitePoint on an online learning course teaching the fundamentals of successful email marketing. It will start with the absolute basics, and cover everything from determining what emails should be about to building a subscriber list to designing effective newsletters and testing them to increase conversions.

The course will start this fall and will include lots of one-on-one time with me in a private chat area where I’ll be available to answer questions, review campaigns, etc. I’ll post more information as it becomes available.

Upcoming Books

I was asked to coauthor a book, but with my current schedule and the proposed deadline by the publisher, I had to decline. I did agree to be the technical editor and as an advisor of sorts on the content. I’m very excited about working on the project, though, even if in a lesser capacity. The book is about the business of web design and should be out early next year.

I’m also working on a third book, which I can’t be too specific about just yet. I’m working with a colleague on a book proposal that we’ll soon pitch to a few publishers. I’m pretty excited about the subject matter and that there aren’t any marketing books published in the last 5 years that really cover it.

Blogging

I’ve been blogging much more lately on the Online Marketing Inside Out blog, and here. I’m trying to get into a regular schedule of posting (typically Monday, Wednesday and Friday but this week was a long holiday weekend). It’s going to be a little difficult to keep up the pace with everything else I have going on, so I may have some guest posts, contests, and other fun topics.

Tribune Newsletter

I’m still writing alternating issues of the SitePoint Tribune email newsletter, that reaches over 200,000 web professionals every week. My next issue comes out this Thursday. Subscribe now to be sure to get it.

I’m Giving Away Books on Blogging

I posted over at the Online Marketing Inside Out Blog, I’m giving away two books about Blogging:

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
by Darren Rowse and Chris Garrett

Blog Blazers: 40 Top Bloggers Share Their Secrets
by Stephane Grenier

Head over to the OMIO blog to find out how to enter.