Coauthor of the SitePoint Tribune

sitepoint-newsletters.jpgA few weeks ago I was a guest author of the SitePoint Tribune email newsletter, to fill in after Brendon Sinclair moved on after 5 years as the newsletter’s coauthor.

I really enjoyed writing the newsletter and told SitePoint if they ever needed another guest author, or had a more regular position come available, I’d be very interested and would like to be considered.

I’m excited that SitePoint has asked me to coauthor the Tribune with the current host, Miles Burke. I’ll be writing every other weekly issue, starting with the very next issue, coming out this Thursday.

I’ll be writing about the business side of our industry, client dealings, productivity and anything else that comes to mind. If you’re not already getting the Tribune, go subscribe now.

I was a Guest Author of the SitePoint Tribune

SitePoint asked me to be a guest author on this week’s issue of the SitePoint Tribune newsletter. If you’re a subscriber, you should have gotten it in your email inbox a few days ago. If not, you can read it online here.

Using Social Media for Brand Awareness and Marketing (Presentation)

Last week I spoke to the Jackson, MS American Advertising Federation chapter on social media, and specifically how to use social media for brand awareness and marketing. I also touched on the importance of monitoring your brand.

Below are the slides of the presentation hosted on SlideShare:

I also recorded the audio of the presentation and exported it as a movie synced with the slides. Below is the complete presentation (slides and audio) hosted on Vimeo:

Using Social Media for Brand Awareness and Marketing from Brandon Eley on Vimeo.

Take Responsibility for Your Brand

Seth Godin recently posted about a number of employees from a nameless company that all seemed to abdicate responsibility for their company’s actions. One employee went so far as to say, “All I do is work here.”

I don’t know what company Seth is talking about in his post, but I’ve heard that a number of times myself. It’s not uncommon for employees who know something is wrong to simply cop out by saying “Ah, I can’t do anything, I just work here.”

Well, I completely agree with Seth. If you cash your paycheck then you are responsible. You are as much at fault by saying and doing nothing as the people who are driving your brand into the ground.

Take responsibility for your brand, especially when things get bad. If you care so little about the company you work for and its culture to step in when things are bad, quit. Find a new job. But don’t continue to work there all the while refusing to acknowledge you’re a part of the problem.

Speaking at IPSA Meeting in Birmingham on Thursday

I will be speaking to the Internet Professional’s Society of Alabama on Thursday, July 9. I will be talking about online marketing with an overview of some of the content in my book Online Marketing Inside Out, as well as an overview of online marketing industry trends and some Q&A at the end.

The presentation is open to the public, but there is limited seating and only about 15 spots left. It’s free to attend, or $10 if you would like to eat lunch. RSVP at the IPSA website. It will be hosted at Innovation Depot by CommonThread.