Don’t Lie to Me

I called my old bank this afternoon because Amazon.com sent my monthly commission payment to a business account that I closed last month. I was routed to a customer service representative who asked me for my account number, which I didn’t have with me. I said, “I don’t have my account number, what do you need to look up the account?”

She said, “I have to have the full account number to look up your account.”

Whaaaa???

I said: “You can’t look up the account by my name or EIN?”

Her: “No, I have to have the full account number or check card number.”

Me: “So you’re telling me there is no way in your system to look up my account without one of those two numbers?”

Her: “Right.”

Me: “No one there can look up my account?”

Her: “No”

Me: “Let me speak to your supervisor, please.”

Supervisor: “Hello sir can you give me your EIN so I can look up your account?”

When you’re dealing with customers, don’t say you can’t do something if you technically can. Don’t say something isn’t possible if it is. Don’t lie to your customers.

I specifically asked her if it was technically possible to look up my account another way and she told me no. She also told me no one else would be able to help me. Two blatant lies.

Had she told me it was simply a policy not to look up accounts with anything other than an account or check card number, I would have asked for her supervisor much quicker (and more pleasantly) and the overall experience would have been completely different.

By the way, that’s one of the main reasons I’m no longer a customer of said bank.

Learn Networking Best Practices at IndieConf

Next weekend I’ll be giving a presentation at IndieConf about effective networking for independent contractors and solopreneurs. Everyone says word of mouth is the best way to get new clients, but who can just sit around and wait for word of mouth to start bringing in the business?

I’m going to be talking about how to use effective networking strategies to land new clients and more work from current clients. I’ll be discussing several different strategies – both online and off.

Why should you listen to me about networking for independent contractors? After spending two years as head of web development and sales for a small company, I started my own (solo) consulting firm that I later sold to Kelsey Advertising & Design in 2006. I have owned or worked in small web consulting firms for the past ten years.

There’s still time to register for IndieConf. Register online and enter discount code “25off” for 25% off regular price. I hope I see you there!

Free and Open Source Tools for Business

At ConvergeSouth I gave a presentation on free and open source tools for business. Although not one of my normal speaking topics, it was a really fun presentation and I had a great time showing some of the free tools and products we use from day to day in our companies.

The True Cost of Free

Nothing is free… everything comes with a cost. There are monetary costs, productivity costs, opportunity costs, and risks (which can turn into costs later).

Before you choose a free (or paid) solution, look at all the real costs associated with it.
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How to Be a Businessman

I was in a department store shopping for a dress shirt some time ago and happened to see a book that caught my eye. How to Be a Gentleman is a short, simple book that teaches us what we already know, but forgot. Dress well. Practice manners. Listen twice as much as you speak. Say “please” and “thank you.”

Often times we are so busy with the daily grind that we forget the basics. We forget how to be gentlemen. All it requires is a friendly reminder (the book above is an excellent refresher).

Getting Back to the Basics

Sometimes we get off-course in business, too. In our haste, we sometimes forget how to act. I have always thought of businessmen in very much the same way I think of gentlemen. Handshakes. Principles. Honesty.

Yes, business is about making profits, but it’s much more important to do something you love. To make a difference. To do something your children will be proud of.

Businessmen don’t abdicate responsibility by saying “I just work here” – they take responsibility and show initiative. They choose not to complain, because complaining doesn’t do anyone any good. Real businessmen take pride in their work, and make sure it’s done right. They truly enjoy what they do.

I think it’s about time we got back to the basics of business. I think it’s about time we acted like businessmen (and women).

There isn’t a book titled “How to Be a Businessman,” but maybe there should be.

The Paradox of Choice – Why More Is Less

In today’s society, we’re inundated with choices. We’ve always assumed that more choices led to more freedom which led to more happiness, but there is strong evidence to the contrary. In fact, Barry Schwartz poses a compelling argument that when presented with too many choices, we often make the worst choice. And even when we make the right choice, we feel remorse about it.

I know the video below is a little old, but I still see way too many choices presented in registration forms, online shopping websites, and in day to day life. If you want to increase sales, consider either reducing the number of choices, or making intelligent choices by default so your visitors don’t have to.

And if you haven’t seen the video below, watch it. It’s excellent.